Toys R Us gets into tablet market
Toys R Us plans to launch its own tablet computer aimed at children called Tabeo on October 21.
The news comes ahead of the festive season, which can account for up to 40% of retailers' annual sales.
Toys R Us has focussed on exclusive toys rather than discounts as it faces tough competition from online retailers including Amazon and discounters such as Wal-Mart.
The seven-inch tablet comes with 50 apps selected for children, including games such as Angry Birds and Fruit Ninja, and a book app called istorybooks. It will retail for 149.99 US dollars (£93.79) and runs on Google's Android software.
Toys R Us sells other electronics including Apple's iPad, but this is its first store-brand tablet.
The Tabeo's main competitors include LeapFrog Enterprises' LeapPad and VTech's InnoTab.
what do you think?
"Thank you for attempting to access Children's Television News 2013, unfortunately, that website has been deemed to be unsuitable. Thank you for attempting to access the Children's Blah of the Blah Games Zone, unfortunately, this website has been deemed to be unsuitable for children. Thank you for attempting to access the weather, unfortunately all weather channels are for adults, therefore ... "