Twitter hunt for hidden cash reaches UK
A Twitter phenomenon that encourages followers to go on a treasure hunt to find hidden envelopes of cash has hit the UK.
A mystery benefactor is using the Twitter account @hiddencash_UK to tweet clues to finding envelopes filled with a £50 prize.
Photos of locations are posted along with the clue and the first to reach the hiding place wins.
The winners then tweet a picture of themselves posing with the money.
The phenomenon, which started in the US last week, has now gone viral.
Since tweeting for the first time on Tuesday, @hiddencash_UK has attracted almost 18,000 followers.
In an anonymous interview with Sky News, the man behind the account said he was inspired by what he had seen in the US and was in a position to bring the idea to the UK.
He said: "There's no point just having money sitting around doing nothing. It's good to just get it out into the community and see how people use the money they find."
He said the system was "much more satisfying" than giving money to charity.
"When it's a big corporation, you don't actually see where your money goes to. If I was to donate £50 to a big charity, as soon as I've donated, it's gone. I don't know what's happened to it.
"With this, it's very interactive. I get to see the person's face when they tweet it in. They're very happy and I get to see first-hand what they do with it, so it's much more satisfying for me."
The benefactor admits he cannot control where the money goes and it may fall into the hands of someone who is better off than him but he says that is all part of the experiment.
So far, winners have tweeted about donating the money to a donkey sanctuary and a women's charity.
One winner tweeted: "Keep up the amazing work."
The US-based @HiddenCash account has attracted more than 379,000 followers.
In media interviews, the account's creator said his giveaways are a "social experiment for good".
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