Virgin EMI Record Label Launched by Universal
Rihanna, Justin Bieber, Sir Elton John and Emeli Sande are being brought together on a newly-launched UK record label.
Virgin EMI will become the home for artists already signed up to Mercury and Virgin Records.
The move was announced by parent company Universal Music, which owns both the labels after last year's purchase of EMI for £1.2bn.
It marks a significant shake-up for the music business with Universal's UK boss David Joseph calling the new label a "creative powerhouse for the UK music industry".
Under the deal, both Virgin and EMI will operate with different marketing and A&R (artists and repertoire) sections - a move that "secures the future of the historic EMI name in the UK", according to a statement.
Taylor Swift, Kanye West, Arcade Fire and Chase & Status are a few more of the international artists who will now be on the Virgin EMI line-up.
Virgin's boss Ted Cockle will head up the new company, which takes its place alongside Island, Polydor and Decca as one of Universal Music's biggest UK labels.