Yahoo! Overtakes Google In US Web Traffic
Analysis of US internet use suggests Yahoo! attracted more people to its web services than Google for the first time in over two years.
According to the latest audience figures compiled by comScore, Yahoo! sites received 196.6 million unique visitors in July - a 21% rise on the same month in 2012.
Google, which includes YouTube, attracted 192.3 million visitors to its property - a slight increase.
The research does not include search engines - a domain still dominated by Google - or mobile traffic, which analysts say would be likely to benefit Yahoo! as it is seen as being behind its biggest rivals on mobiles.
However, the research is a boost for CEO Marissa Mayer, who joined the company last summer from Google after a tumultuous year that saw Yahoo! go through two other chief executives.
Yahoo! puts the performance down to improvements to its core services including mail but the figure excludes users of micro-blogging site Tumblr which Yahoo! bought in May.
Mayer placed emphasis on improving users' experiences when she took over and had pointed to traffic growth in her most recent update to investors.