YouTube Launches Its First Music Awards
YouTube has announced its first music awards, made up entirely of artists and videos voted for by the site's users.
The video-sharing service said the awards were a recognition that "music fans have turned YouTube into the world's go-to music destination".
The event on November 3 will feature performances by Lady Gaga, Eminem and Arcade Fire, among others.
But it will also stream performances from Seoul, Moscow, London and Rio culminating in a new type of awards show presented in New York, where artists create new music videos in real time, live on YouTube.
Marketing vice president Danielle Tiedt said in a blog post: "Now, to celebrate music fans and the music you love, we're announcing a new kind of awards show - one powered by you."
The Google-owned service said it would make nominations on October 17 and "we'll then call on you to determine the songs and artists honoured, by sharing the nominees across social media so the awards are judged in full view of everyone".
The show will be hosted by I Heart Huckabees actor Jason Schwartzman and directed by Being John Malkovich director Spike Jonze.