Abseiling Santa got beard stuck in rope
An abseiling Santa Claus was left dangling from the ceiling of a shopping centre after the rope got caught up in his beard.
Farther Christmas was stuck for about 40 minutes about 15ft above the ground inside Reading's Broad Street Mall, reports the BBC.
Eyewitness Ryan Gaudreau said: "Everyone was laughing at him - he didn't really know what to do."
Stephanie Maynard, marketing manager at the centre, said Santa, whose appearance was part of the switching on of the mall's Christmas lights, was not hurt.
"He could have just taken his beard off and let himself down but he was such a professional and he didn't want to let the children down," she said.
"He lost his footing as he came through the hole in the ceiling and there was a sudden jolt and he got caught in the clip on the rope.
"Some people were absolutely mortified while others thought it was the funniest thing ever.
"They had to let another rope down and get him down and there was such a roar from the crowd.
"Usually after the lights switch-on the centre empties but there were so many people still there waiting to see if Father Christmas was going to get down."