Quirky News

  • 11 April 2013, 9:26

'Anti-English' Irn Bru ad goes viral

A new advert for Irn Bru - under investigation over claims that it's anti-English - is becoming a smash hit online.

The ad, entitled New Fella, shows a Scottish dad drinking Irn-Bru to keep his temper in check as he meets his daughter's new English boyfriend, reports The Scotsman.

The father struggles to keep his cool as he chats with the lad who wears an England shirt and has a bulldog called Wembley which breaks wind on a Saltire rug.

So far, the 40-second clip has attracted nearly 70 complaints to advertising watchdogs - and more than 1.1million views on YouTube.

Irn Bru maker AG Barr's Facebook page was inundated with complaints about the advert, including one from Peter Menzies, who said: "It's too stereotypical that all Scots hate the English."

Craig Russell added: "When did racism become funny? Bru ads can be much more witty than this stereotypical trash."

A spokesman for Irn-Bru said: "We've not set out to cause offence. Our ads are known for their cheeky sense of humour."

An ASA spokesman confirmed the complaints were being assessed.