Bodyform says sorry for 'lying' to men

A Bodyform video responding to a complaint by a disgruntled boyfriend, that he had been "lied to" by the company's ads, has gone viral on YouTube.

Richard Neill posted a 'complaint' on Bodyform's Facebook page to register his upset at the feminine hygiene company's 'lies' about a woman's time of the month.

"As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous," he said.

"Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen... you lied!!

"There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack, oh no no no... my lady changed from the loving, gentle lady to the little girl from the exorcist with added venom and extra 360 degree head spin."

Bodyform posted its spoof apology on YouTube, with an actress playing the company's mock chief executive, named Caroline Williams.

She says: "We lied to you Richard and we want to say sorry. Sorry. What you've seen in our advertisements so far isn't a factual representation of events, you're right.

"The flagrant use of visualisation such as skydiving, rollerblading and mountain biking - you forgot horse riding, Richard - are actually metaphors, they're not real. There's no such thing as a happy period."

She jokingly explains that Bodyform was just trying to protect men from the real truth about women's bodies.

The piece ends with Williams breaking wind, and then asking whether Neill knew that women did that too.