Botox marketed to poker players
A New York doctor is marketing Botox at card players - to help them maintain their poker face.
Dr Jack Berdy has introduced 'Pokertox', a program of Botox and facial fillers, to enhance a player's ability to hide their emotions.
He first consults with poker players on their "tells" - the unconscious signals they give off on whether they have a good or bad hand.
"Some people might get a card they like or don't like and raise their eyebrows," Dr Berdy told The Huffington Post.
"If that's the common reaction, we can put Botox in certain areas to minimize them.
"We can also put Botox in areas to make it look like the player has a 'tell' they really don't have."
Dr Berdy is hoping the treatment will prove a sure fire bet - although he is still waiting for his first customer one week after launch.
However, poker player Josh Hale, who has competed on the World Poker Tour, thinks the idea may be ten to 15 years too late.
"The game has moved on from bluffs, and is more analytical these days," he told HuffPost.
"Players might look at physical tells, but they are relying more on betting patterns and bet sizing."