Celebrity sperm donor service - a fake
A website which claimed to be offering fame-obsessed women the chance to be impregnated with "celebrity sperm" for £15,000 has turned out to be a hoax.
The Fame Daddy site promised "top quality celebrity surrogate fathers" including footballers, actors and rock stars.
It claimed it would soon have 40 different donors for women to choose from, including a former professional footballer, an actor, a genius, a rock star and an aristocrat.
CEO Dan Richards even appeared on ITV's This Morning show to discuss the "first celebrity sperm donor service".
But the broadcaster later admitted it had been misled and said 'Mr Richards' was "an actor working for a TV production company".
"There is no doubt it was an incredible tale," presenter Phillip Schofield told viewers, while co-host Holly Willoughby added: "There was something not quite right, it was so unbelievable."
Our own quirky news section, and other media including the Daily Telegraph and The Mirror, were also taken in by the ITV interview.