First 'milking', now 'porting'
Students at Durham University have upped the ante with rivals at Newcastle - by pouring bottles of port over their heads.
Last month, undergraduates from Newcastle hit the headlines after a video of them 'milking' - pouring milk over themselves in public - went viral.
However, students at Durham are now taunting their rivals with a video of themselves doing the same stunt, but with bottles of port.
"We figure if you're going to do something you might as well do it properly," they say.
"Don't cry over spilt milk Newcastle - do it the Durham way #portingDurham."
Their antics have been highlighted in Durham's online student tabloid, The Tab, who described it as a 'cracking effort from Durham's finest'.
"It's all about one-upmanship," a porting spokesman said. "We commend Newcastle in their valiant effort - inspiring us to go one further.
"We were approached by a high street washing powder brand, and it all fell into place. What better thing to do than pour fortified wine over crisp white shirts?"
However, a MilkingNewcastle representative hit back, telling them: "Come back and talk to us when you have half a million views."