Free spray tans for the unemployed
Jobless people in the worst unemployment blackspot in Wales are being offered free spray tans to help boost their confidence.
Under the scheme in Aberdare, Job Centre staff are sending candidates for tans and makeovers at the town's Well-being and Training Academy.
The town suffers from an unemployment rate of 9.6% - but critics have questioned whether a free fake tan is the best way of helping.
Sarah Sweeden, director of the Academy, said they were happy to give the makeover and free spray tans to genuine jobseekers.
She said: "We want to give people that extra confidence - or that Gok Wan makeover - to give people the incentive to find work.
"It will recognise those who are doing their utmost to find unemployment by giving them a beauty treatment."
Job Centre staff will only send candidates for the treatment if they are seen to be serious about finding work. It is not paid for by the Job Centre or council.
The Academy is a not-for-profit Community Interest Company which aims to help people get back to work by improving their fitness, appearance, nutrition and confidence.
But Plaid Cymru councillor Pauline Jarman complained: "I don't know any employer that would be impressed if you turned up tanned.
"They'd be more inclined to be impressed if you had the skills and experience to undertake the job that's been advertised."