Quirky News

  • 16 January 2012, 13:50

Museum set to sue over lingerie stunt

Paris's prestigious Musee D'Orsay is threatening to sue a lingerie company after three models paraded around the museum in bras and knickers.

Works by artists such as Van Gough and Renoir had to compete with models from lingerie firm Etam for the eyes of bewildered spectators.

The models were filmed for a video intended as a viral marketing campaign. It starts with the girls waiting outside the art gallery in trench coats.

Once the models are inside the gallery they shed their overcoats to reveal their scantily-clad bodies to astonished art lovers.

However, the museum was unamused by the stunt and has called the incident "a serious infringement of the Orsay's rights and the rights of others".

The museum's director has reportedly threatened legal action against Etam if the lingerie maker does not remove the video from its website.

 

what do you think?

6 comments

Dan Brown

2:25pm on 16/1/2012

I can't see the issue myself! i wish art galleries over here did the same.

Score: 1

Gavin Nellis

3:12pm on 16/1/2012

hope the museum has got good briefs

Score: 2

Alan Pollard

5:01am on 17/1/2012

I would have loved to have been in the gallery to see this at firsthand. However, a gallery needs to make a point on principles. They must consider that if they take no action, then, what will the next publicity stunt be?

Score: 1

Dawson Wilkins

11:27am on 18/1/2012

Is this the much hyped "Art imitating life" or is it "Life imitating art? I mean if Tracy Emin can get away with the rubbish she does, how is this any different? Oh, I know. No-one offered to PAY the gallery for the priviledge, right?

Score: 1

Bob Attoe

11:30am on 18/1/2012

looks like they didnt get enough attention when growing up

robert

3:39pm on 18/1/2012

ART in its BEST form,better than total starkers

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