Pop star releases chocolate record
A Croatian rock star has come up with a unique marketing ploy - he wants fans to eat his latest record.
Gibonni has released a chocolate version of his new album, 20th Century Man, recorded in London's Abbey Road and Sphere studios and produced by Briton Andy Right.
Both the record and the label are edible - and the disc actually plays.
"When I heard of the possibility of making the chocolate version I did not want to miss the opportunity", said Gibonni who is a top selling star in Croatia and the Balkans region.
20th Century Man was the subject of a mass eat-in in Vienna's Gasometer hall where Gibonni played to a sold out audience.
"I read that chocolate contains a hormone of happiness and boosts your libido, so I thought it was a perfect combination for the rock based on music we loved in the 1980s," he explained.
"I widened my fan base by singing in English. Now perhaps I will widen it even more when they realise they can eat it after listening."