Steak scented billboard entices drivers
Motorists in North Carolina are being given hunger pangs by a new scented roadside billboard - which puts out the smell of peppered beef.
The ad, along Highway 150 in Mooresville for local grocer Bloom, is shaped like a gigantic piece of steak on a fork, reports Fox News.
But it is the smell of black pepper and charcoal, being emitted from a high-powered fan, which is attracting all of the attention.
"It smells like uh, barbecue, like hickory or something like that being barbecued and smells like steak," one motorist said.
The billboard is the work of local firm ScentAir which provides custom scents for businesses including hotel lobbies, casino gambling and retail stores.
Marketing director Murray Dameron said the beef scent was emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with BBQ fragrance oil.
"It smells like grilled meat with a nice pepper rub on it," he explained.
Bloom spokesperson Angie Hunter said: "With all the advertising around, you wanna be able to jump out and really grab the consumer's attention."