Testicle festival to grab tourists?
Tourism chiefs in Serbia are hoping their annual testicle cooking competition will do for the region what whisky did for Scotland.
The Testicle Cooking World Championship in Ozrem takes place for the seventh time this year and is open to cooks from all over the world.
Dishes, said to have aphrodisiac qualities, are made from the testicles of animals including bull, wild boar, horse, shark, ostrich, kangaroo, donkey, turkey, goat, reindeer and elk.
Organisers admit they rarely get chefs from abroad - but they are hoping that the festival will start to attract international visitors to sample the food.
Festival organiser Ivo Mokovich said: "The importance of a recognisable brand to sell a region cannot be underestimated - look at how many people go to Scotland because of the whiskey or how many people know Switzerland because of their cheese and chocolate.
"We are now hoping that the many famous and varied testicle dishes that we have created in the region will become world-famous and attract people who appreciate good food from all over the world."
The testicle cooking contest starts on 27 August with elimination heats leading through to the final three days later on 29 August.
Mr Mokovich added: "This year the theme is let your imagination run free - we have allowed the entrants to submit dishes using any kind of testicles that they want - large or small - and we're looking forward to seeing what the expert Serbian testicle cooks come up with."