Quirky News

  • 16 April 2012, 11:35

The first ever lickable lift

Lickable /Rex

The doors have opened on the first ever lickable lift that targets the taste buds of city workers.

McVitie's Jaffa Cakes took inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst to create a Spot of Jaffa - an edible elevator artwork comprising 1,325 lick-able Jaffa Cakes.

Food technicians and artists took four weeks to develop the edible elevator which is being trialled at Engine on London's Great Portland Street.

Philippa Tilley, senior brand manager from McVitie's Jaffa Cakes, comments: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.

"We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office."

 

what do you think?

15 comments

David Henshaw

10:54am on 16/4/2012

A bit unsanitary, don't you think?

Score: 3

Harry Kgames

11:59am on 16/4/2012

One pandemic coming up. How utterly revolting!!!

Score: 2

Bert Nernie

12:19pm on 16/4/2012

That pic is soooo wrong - google 'glory hole' for more info ;-)

Score: 2
2 replies

Ron Cheetham

5:42pm on 16/4/2012

lol

movvi

5:24pm on 18/4/2012

Ha ha ha!

J R

12:21pm on 16/4/2012

An excellent breeding ground for a whole host of infections I would have thought. Which numpty thought this idea up ?

Score: 5

Bert Nernie

12:33pm on 16/4/2012

So, glandular fever and herpes will be on the up, any more lovely diseases anyone care to share?

Score: 3

Alistair McAlistair

2:46pm on 16/4/2012

This story's been posted 16 days too late hasn't it?

Score: 1

Ron Cheetham

5:41pm on 16/4/2012

too many lickin it .... euuugh

Score: 1

Matthew Hurt

10:32pm on 16/4/2012

As everyone else has said, it seems pretty unsanitary, although obviously is just meant as a joke - I can't imagine to many office workers in London standing in crowded lifts licking the walls...

1 reply

Raymond Castle

9:48am on 18/4/2012

I CAN imagine it. Yuk!

Ray Smith

2:54am on 17/4/2012

You mean all elevators aren't lickable?

Score: 2
1 reply

Raymond Castle

9:50am on 18/4/2012

Hmmm, remind me not to get on a lift after you won't you 'cos I don't really want to lick the same bit! :0)

Rhys Sage

3:21am on 17/4/2012

Ooh yuck... HIV anybody?

Score: 3

movvi

5:26pm on 18/4/2012

Mingtastic on every level! This oaf in the picture needs to get back to her office and continue licking the windows. She looks deranged.

Matthew Stoner

6:55pm on 18/4/2012

PING!....Doors Closing.....Next floor for Herpes, Glandular fever and Winter vomiting bug.......PING!

Julie Crumpton

9:51pm on 18/4/2012

Love it!!!! Bring on the germs! Yum yum!!

Sharon Barker

7:25am on 19/4/2012

yuck thats so wrong you wont eat something off the floor the germs on those jaffa cakes i wouldnt want to use that lift

Jonathan Little

4:05pm on 19/4/2012

They must also have launched it in Primark lifts, as I'm always seeing chavs in there randomly licking the walls!!

Advertisement