The first ever lickable lift
The doors have opened on the first ever lickable lift that targets the taste buds of city workers.
McVitie's Jaffa Cakes took inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst to create a Spot of Jaffa - an edible elevator artwork comprising 1,325 lick-able Jaffa Cakes.
Food technicians and artists took four weeks to develop the edible elevator which is being trialled at Engine on London's Great Portland Street.
Philippa Tilley, senior brand manager from McVitie's Jaffa Cakes, comments: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.
"We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office."
what do you think?
A bit unsanitary, don't you think?
One pandemic coming up. How utterly revolting!!!
That pic is soooo wrong - google 'glory hole' for more info ;-)
Ha ha ha!
An excellent breeding ground for a whole host of infections I would have thought. Which numpty thought this idea up ?
So, glandular fever and herpes will be on the up, any more lovely diseases anyone care to share?
This story's been posted 16 days too late hasn't it?
too many lickin it .... euuugh
As everyone else has said, it seems pretty unsanitary, although obviously is just meant as a joke - I can't imagine to many office workers in London standing in crowded lifts licking the walls...
I CAN imagine it. Yuk!
You mean all elevators aren't lickable?
Hmmm, remind me not to get on a lift after you won't you 'cos I don't really want to lick the same bit! :0)
Ooh yuck... HIV anybody?
Mingtastic on every level! This oaf in the picture needs to get back to her office and continue licking the windows. She looks deranged.
PING!....Doors Closing.....Next floor for Herpes, Glandular fever and Winter vomiting bug.......PING!
Love it!!!! Bring on the germs! Yum yum!!
yuck thats so wrong you wont eat something off the floor the germs on those jaffa cakes i wouldnt want to use that lift
They must also have launched it in Primark lifts, as I'm always seeing chavs in there randomly licking the walls!!