'You're all going to die' soft drink ad
A controversial ad for a new soft drink features a flight attendant telling herself that all her passengers are going to die.
The online commercial for Zenonade, posted on YouTube, is aimed at the Czech Republic but is in English.
The ad, by the Lowe and Partners agency in Prague, shows the stewardess completing pre-flight safety instructions.
While pointing at passengers, she tells herself, "I'm going to be the first to leave this plane, and you're all going to die."
As the camera scans the cabin, she says: "Dead. Dead. Dead." She then points at herself and says: "Alive."
As a voice on the intercom says, "We wish you a pleasant flight," the stewardess flashes a ghoulish grin. The tagline reads: "Zenonade: At Your Own Risk."
Agency CEO Martin Lochmann told The Huffington Post that the ad hadn't generated many complaints so far.
"I expected it to be worse," he said, later adding, "This is not meant to be serious."