Albion accept Hull's Long bid
West Brom have accepted an undisclosed bid from Premier League rivals Hull City for Republic of Ireland striker Shane Long.
The forward's proposed summer move to the KC Stadium broke down on deadline day, and City have acted quickly to get the deal done this month.
Long has six months remaining on his contract at West Brom, who have the option of retaining him for an extra year, but the 26-year-old now appears certain to join Nikica Jelavic at Hull.
A statement on the Hull website read: "The club has this morning agreed a fee with West Bromwich Albion for striker Shane Long, and will now enter talks with the striker over personal terms."
Steve Bruce later confirmed Long would likely sign "later today or tomorrow morning" pending the results of a medical.
The deal would take Hull's spending on strikers this month beyond the £10m mark as they look to build on their encouraging first half of the season and consolidate a place in the top half of the Premier League.
West Brom's sporting director Richard Garlick revealed the decision to accept the offer from Hull was made after Long failed to agree terms over a new long-term contract.
Garlick told the club's official website: "We began talking to Shane about a new contract last spring and, during the ongoing negotiations, we made him two offers which would have significantly increased his salary.
"However, despite our best endeavours, Shane has declined to sign a new contract.
"Shane effectively only has 18 months left on his deal and with him no closer to accepting our terms and then Hull making an acceptable offer, we felt it was in the club's best interests to accept the bid."