Allardyce won't change style
Manager Sam Allardyce has told West Ham fans that he will not change his style of play.
The Hammers were booed off Upton Park following their 2-1 victory over Hull City in March, with supporters dismayed by their side's direct approach on the field.
Having won just one game since their win over the Tigers, concerns have increased amongst the Irons fans but Allardyce is keen to stick with his philosophy.
"Style of play is just a label everyone uses against me," he said in the Daily Star.
"No matter what style I play I am never going to get rid of it because the style of play I have is not how it is described, just like the style of play I had at Bolton is not like that when they said it was.
"When the tag is laid down, you just can't get rid of it so you just ignore it."
The West London side travel to West Bromwich Albion on Saturday, and a victory could guarantee Premier League survival with Allardyce admitting that results are pivotal in management - in the wake of David Moyes' sacking at Manchester United.
He said: "I play football to win. I use the team in the right way, to win as many matches as we can."
"It all boils down to one thing in the end. Whatever anyone says, results are, in the end, the only thing that matters. The bosses have just proven that by doing what they have done to David Moyes.
"Is it different at West Ham? No. I can't understand why people can't understand we're a results-driven business based on what happens," he added.
"All the money you earn is based on results. It's a results-driven formula."