Betfred extend Cheltenham deal
Betfred has extended its backing of the Cheltenham Gold Cup for a further three years.
The bookmaker took over sponsorship of Cheltenham's most important race in 2012 following its purchase of the Tote and they continue to support the race until 2015.
Betfred's managing director John Haddock said: "After the tremendous success of the Betfred Cheltenham Gold Cup last year, we wanted to secure a further long-term deal.
"We are delighted to be associated for three more years with the greatest steeplechase in the world and look forward to working with Cheltenham to making the race even bigger and better."