Bulls land vital sponsorship deal
Bradford Bulls have secured a four-year sponsorship deal with money lenders Provident Financial thought to be worth £1.2million.
The deal, unveiled at a press conference at Odsal on Friday afternoon, is believed to be a Super League record and will safeguard the future of the club, which went into administration in the summer.
The sponsor's name will appear on the Bulls' shirts and, as part of the agreement, Odsal will be renamed the Provident Stadium.
Bradford honorary chairman Gerry Sutcliffe said: "It's great news for the club and the city and the sponsors.
"In these difficult economic times to get sponsorship of this level which secures the club's future for the next few years is really important."