Cardiff are pondering a proposal to change the colour of their kit to red as the club's owners consider a number of rebranding exercises.
It is understood it is one of a number of options being considered by the club's board as part of a bid to boost their chances of attracting greater revenues.
Cardiff - whose nickname is the Bluebirds - lost their Championship play-off semi-final tie against West Ham to leave them facing another season in England's second tier.
The club have been keen to stress that any changes "will recognise the legitimate interests of the fans" and that there will be further consultation with them following a board meeting to discuss a series of proposals next week.
A club statement read: "As is usual at this time of year, Cardiff City Football Club directors and key stakeholders are in talks to review all operational aspects of the club as a means to ensure our long-term success, prosperity and sustainability.
"This wide-ranging annual review process is multi-faceted and incorporates plans to continually build the most competitive team possible going forward, deal with historical issues and continue to positively develop the infrastructure of the club.
"We would like to assure supporters that any decisions will include the long-term interests of our supporters, our community and the survival and development of Cardiff City Football Club in a highly competitive and modern sporting industry.
"As a club we also appreciate the importance of our history, along with our position within the community. We fully recognise the legitimate interests of the fans, supporters and media in the affairs of the club and their right to information in respect of the same.
"On Tuesday we met with and held discussions with representatives from the local media, along with meeting with recognised supporter group and messageboard delegates. During these meetings we discussed the various options going forward, all of which are to be ratified in upcoming board meetings as already mentioned.
"As such we will communicate any decisions made as quickly as possible, but it serves no interest to comment in depth at this time until those decisions have been taken. We would anticipate that the review will be concluded within the next week, after which a comprehensive briefing will follow."
Cardiff have also reached an agreement with the Cardiff Blues rugby team for the latter to terminate their lease at the Cardiff City Stadium with effect from June 1 and move to the Arms Park.
what do you think?
John Hudson
The latest nail in the coffin of English/Welsh football
Michael Jordan
Keep a bluebird as a logo and blue sholders/ sleeves plus a blue back; shorts and sock tops and feet; the rest can be red. I personally prefer teams that play in black and white.
Geoff Littlewood
Corporate (usually foreign) ownership. Rebranding. The FA Cup final was re-timed to fit in with the media. Far too much involvement of big business this must be reversed. Football is our national sport and the sooner it returns to the people the better.
John English
Ugh, what waffle: "key stakeholders . . . operational aspects . . . going forward [twice] . . . issues . . . modern sporting industry . . . in respect of the same . . . supporter group . . . messageboard delegates . . . ratified . . . at this time . . . comprehensive briefing . . ." Eh? This is football we're talking about, isn't it? Not some local authority policy document or social work conference. No wonder they can't win promotion - they need to learn to communicate in plain English first.
geoffthetaxi .
whats wrong with blue? Loads of teams play in blue, are they all going to change to red
Mike Eaton
so the Bluebirds are going to play in Red! end of the bluebirds then, as my namesake (no relation as far as I am aware) states what a stupid idea! Still they should make a lot of money selling the new kit to the few fans that remain!!! Big business and foreign interest moves in again - remeber the good old days when each team had a standard kit that they plyed in no matter where, or when -guess they didn't make as much money out of the same old kit instead of this away home and third kit malarky - whats this away kit about anyway? surely thats the club colours as was! Very few teams still standby it these days -why not wear what you want......about the same isn't it? Pointless! the idea of a standard uniform......??????
djet
I agree with the Eatons
Dorrien Phillips
Why doesnt the businessman say screw Cardiff and go and take over LLanelli, already in red and Im sure they wouldn't turn down the odd £100m.
Mat Eaton
10:41pm on 8/5/2012
Bluebirds...........playing in red???! Makes no sense at all. What a stupid idea.