Mark Cavendish wants a Tour de France green jersey and an Olympic gold medal for his new daughter.
Cavendish can be a spiky character but every mention of his new daughter, Delilah, is met with a broad smile and an indication that life has changed for the world road race champion.
Cavendish carries around one of her socks at all times, just to feel close, and his perspective on racing has changed.
Crucially, his desire has not.
Cavendish's competitive fires still rage fiercely and this year he is attempting to win the Tour de France green sprinters' jersey - and Olympic gold.
Now he is competing for someone other than himself, fuelled by a desire greater than filling his own personal trophy cabinet with honours and accolades.
"It's incredible. I never realised you could have so much love for something," Cavendish said.
"No matter what I have achieved, no matter what I will achieve, nothing can come even close to the feeling I have.
"Before, everything was about me being successful. It is no longer for your own trophy cabinet. It is about a lot more. I want to her to be proud.
"It has made me more determined. It could be so easy to stay in and cuddle her every day but I want to give her the best life possible.
"It is not just about me and what I achieve. My motivation hasn't changed, I love to win, but the reason behind it has changed."
Cavendish was speaking at the launch of a three-year deal between Jaguar and Team Sky, who he joined after becoming the first British world champion in 46 years.
The 26-year-old Manxman considers the move to have already been a success, despite failing to finish the Milan-San Remo.
Cavendish still has no explanation for what happened that day but it no longer haunts him.
"I have won a semi-classic, I have won four races. I think I am the most successful world champion since Tom Boonen was in 2005," Cavendish said.
"I will never be able to explain what happened in Milan-San Remo. I was in the best form of my life. There was no bad luck.
"These things can happen. We are not machines.
"You can read in some magazines that I am on the way down because I didn't win Milan-San Remo again but nor did most other people.
"It preyed on my mind for three days. I was nervous when I rode Vlaanderen and I said to the guys 'don't race for me today because I don't know how my form is'.
"We got to the end and I was fine. I was angry because I could have raced there. After that I knew I was in good condition and that it had been a one-off."
Next week, Cavendish will race alongside Bradley Wiggins for the first time in Team Sky apparel at the Tour de Romandie.
