'Fierce new look' for Force India

Force India have adopted a "fierce new look" ahead of what co-owner Vijay Mallya is hoping will be their best year in the team's history.

The Silverstone-based marque have revealed a computer-generated image of their new car for the 2014 season, with the single side-on shot showing a revamp to its livery.

Predominantly saffron, green and white in past seasons to reflect the team's Indian roots, the car now possesses a significant splash of black.

"The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving," said Mallya.

"I've always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look."

The image is a teaser ahead of the team's official launch on the first day of the opening pre-season test in Jerez next Tuesday.

With all teams forced to adapt to one of the biggest rule changes in the sport's history for this year, that has posed significant issues.

Significantly, the cars will now be powered by 1.6-litre V6 turbo-charged power units that house the all-new ERS (energy recovery system).

Mallya added: "The new rules have presented us with a huge challenge, but I'm very proud of the approach we have taken and the direction of the technical team.

"It will be fascinating to see how different teams have interpreted the rules and at this stage it's impossible to predict who has done the best job."

Highlighting the difficulties faced, technical director Andrew Green said: "Almost every single part is a new design, from the front wing right back to the diffuser.

"The genetics of the VJM07 still lie in the 2013 car, but we've had to achieve the same results in a slightly different way.

"But it's been a massive job to accommodate all the changes to the power unit - it's the biggest change I've witnessed in the sport since I started in 1990.

"Cooling has been the biggest challenge, with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis."

With an all-new driver line-up of Sergio Perez and Nico Hulkenberg, which in turn has brought new sponsors on board, Mallya can sense a different direction for the team this season.

"It's been a busy winter for us on the technical and commercial front," said Mallya.

"When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand.

"I think that ambition is reflected in the partners we are working with and our world class driver line-up.

"It certainly feels as though there is the potential for 2014 to be our strongest season yet."