GB's women basketballers have vowed to keep pushing for their first ever Olympic win despite their dream of reaching the quarter-finals ending.
Britain suffered a heartbreaking 80-77 overtime loss to world number eight France on Friday night, with Celine Dumerc hitting a last-second three-pointer in the extra period to hand them the latest in a long line of close defeats.
But their fate in Group B had already been sealed before tip-off as Canada's 79-73 win over Brazil in the afternoon had eliminated Britain from contention.
Britain will close their campaign against the South Americans tomorrow night still desperate to register a victory in their first Olympic appearance.
"To compete with the teams that we are doing, getting so close, it's disheartening, but we've come a very long way and we're so close," said captain Jo Leedham.
"We're going for that win against Brazil, and it would be huge for us to get it."
For the players and the fans, a victory would be a tangible reward for the huge amount of progress the team has made over the past few years.
The Great Britain team was only formed in 2006 with the goal of making it to these Olympics, reaching their first ever major tournament only last year when they went to the European Championship.
The spent five years trying to convince FIBA they were worthy of the host nation's place and were up to the rigours of top-level competition, but if the world governing body had any lingering doubts they should have been dispelled by now.
While their record here in London reads 0-4 and they have fallen short of their own goals, they have exceeded the expectations of many others with their performances to date.
"We came here to be a respected basketball team, to say that Great Britain now plays basketball," said coach Tom Maher, a veteran of five Olympic Games with his home country Australia, New Zealand and China.
"For us to be able to play France at the Olympics and go to overtime, we must keep that in perspective.
"Dumerc had to make two incredible shots to beat us, so it would be lacking a degree of sensibility for me to say it was a terrible loss.
"Our players played very well. In the end, I think we can say we're not an embarrassment to the competition.
"We've still got a game left and hopefully we can get our first Olympic win."
The fact that Britain's best performance yet came after they learned they had been eliminated may bode well.
"There's no expectations," said forward Chantelle Handy. "At the end of the day we've no pressure, we're just going to go out and play and get a win hopefully.
"Brazil is a team that we can beat, every team we play is a team that we can beat, which is the disappointing thing.
"We've come out, we've played hard and proved that we've got to be respected and I think that's the main thing."
Brazil are certainly beatable, as they are also 0-4 going into the final game.
Britain's edge in the game may be the hunger of their players to make the breakthrough.
"We have to do it," said 19-year-old forward Temi Fagbenle. "For everyone. For us, for our parents, for the fans. We need to do it."
