IOC discusses own TV channel
International Olympic Committee members are warming to the idea of introducing an Olympic television channel.
IOC members were enthusiastic about the project when it was debated during Wednesday's IOC session in Sochi.
"It has been around for a long time that project and it is finally now getting more legs to it," IOC spokesman Mark Adams told a media briefing.
"It has been discussed over many years but it should be made clear that no decisions are being made today and tomorrow."
"This is purely an idea to have open conversation about all sorts of Olympic issues. It is clear there is a lot of interest in that. OBS (Olympic Broadcast Services) are looking into the possibility of what it would look like and we will leave them to come up with a fully-formed idea."
IOC members debated Olympic Agenda 2020, the road map for the future of the Olympic movement. After the session working groups will be set up to transform ideas into concrete plans, which will be taken forward to the IOC session in Monaco in December.
The IOC's role in unity and diversity and IOC structure and organisation are due to be discussed on Thursday.