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Eoin Morgan believes England can learn from their previous one-day tour of India as they look to turn around the current series on Saturday.
The Dublin-born batsman was not part of the side that lost 5-0 in the winter of 2011 because of a shoulder injury, but is still certain that the team can improve by learning from the experience.
The current five-match series is level at 1-1 heading into the third ODI, but a heavy losing margin of 127 runs last time out leaves England on the back foot.
The huge and insatiably passionate crowds in India are another factor, but Morgan is confident of his side's chances.
"The only blip we have had since Alastair (Cook) took over as captain was the last trip we had here and we learnt a lot of lessons from that," he said.
"When we were here last we went away from our principles of taking the emotion out of that game and concentrating on what we do best: concentrating on us as a team and our strengths and not getting distracted by other things.
"It is certainly different to what we are used to playing back in England.
"Cricket in this country is huge, it is indescribably big. Everything that surrounds it is fanatical.
"Even the trip from the airport to the hotel seeing the streets lined like that just for a team turning up was amazing."
The level of fervour is even greater in Ranchi, the hometown of India skipper Mahendra Singh Dhoni that is hosting its first ever international fixture.
Yet Morgan does not feel the glare of the spotlight will have an adverse effect on Dhoni, who is hot property all over the country.
"I think he is always going to be under pressure. He is the captain of India," said Morgan. "He has 1.2 billion people on his shoulders. He is a captain of a massive nation. The pressure is always going to be there. Being back in his home town might even give him some more pride to play for."
Morgan and his team-mates will look to reclaim the lead in the five-match Airtel Series on Saturday, with a resounding 127-run defeat in Kochi pegging the score back to 1-1 following the tourists' early success in Rajkot.
Coach Ashley Giles and captain Alastair Cook will be hoping Tim Bresnan has recovered sufficiently from discomfort above his knee to return to the side.
Chris Woakes is most likely to drop out if the Yorkshireman is ready to return, while Stuart Meaker will come under discussion as a potential replacement for Jade Dernbach.
In the batting department, Jos Buttler is an option to freshen up the middle order and could even take the wicketkeeping position from Craig Kieswetter.