Noble's high hopes for Salford
Brian Noble wants to earn the respect from the rest of Super League as the Salford Red Devils go about transforming their fortunes on the pitch.
Former Crusaders, Wigan and Bradford coach Noble has been tasked with turning Dr. Marwan Koukash's ambitious troops into genuine title contenders.
Salford have been busy recruiting during the off-season and there are now high expectations at the AJ Bell Stadium that the Greater Manchester club can crack the game's elite.
When asked about the team's hopes for the coming term, Noble told Sky Sports: "They are very high, but so are the other 13 teams' in the competition.
"I think it's important we recognise we're going to have to earn the respect of everybody else first and foremost.
"I think we have some talent in the team. I think we'll score some points. We need to do the tough stuff. I don't know, we don't have a blueprint. Nobody has thrown a punch in anger.
"We'll know more as the season gets underway. We've got very high expectations on ourselves."
Noble is adamant no one at Salford will look to run before they can walk, instead focusing on each week in their bid to make an impact on the top eight.
"If you look at the top teams, Wigan, Huddersfield, Leeds, St Helens and Warrington. They approach it that way and we shouldn't be any different," he added.
"We certainly know and feel that we have the talent. The questions marks over us are probably togetherness and attitude, but I'm pretty confident we'll be cool there as well."
Salford have signed Rangi Chase, Gareth Hock and Tim Smith, to name but a few, but Noble recognises that splashing the cash on a number of big-name recruits doesn't guarantee victories.
"It helps the way you want to play, but it doesn't detract away from the fact other clubs will want to knock us off," the former Great Britain coach said. "That element of 'who do they think they are?'
"There will be a few teams gunning for us and a few people gunning for us. There will also be a quiet admiration of people saying 'well they've worked really hard'.
"I want to earn the respect of everybody else by playing a certain brand of football that we can be proud of."