There will be those who think that £7million for winning a golf tournament is simply obscene.
But American Ryder Cup newcomer Brandt Snedeker, the latest man to hit the jackpot, intends to give a lot of it to good causes after his Tour Championship and FedEx Cup double in Atlanta.
Snedeker also did his bit to boost the home team's confidence for this week's match in Chicago, pushing Justin Rose into second place in the tournament and denying Rory McIlroy the £6million bonus from the end-of-season play-offs.
Asked what he intended to do with the money - the same that McIlroy has earned in a season of four wins, including a major, and nine other top-10 finishes - the 31-year-old from Nashville said: "It really hasn't crossed my mind yet to be honest with you.
"It's going to be an unbelievable thing to go through this process of being financially secure for a long period of time and looking at what we can do to help other people out with that money.
"I'm not by any means a flashy guy. Of anybody that I know, I do not need US dollars 11 million.
"So there are going to be things we can do to really help people.
That's the way I look at it - I really think we can make a difference and help a lot of people out.
"You start throwing around a number like US dollars 10 million it's like crazy talk. It's like winning the lottery.
"I have no clue what I'm going to do with it. I never even thought about having that much money before.
"Now that I do I have to figure out how to help people and take care of my family.
"One thing my dad did really well with me is 'whatever you buy in your life you need to make sure you can pay for it. Don't ever go into debt to do anything'.
"That's what I've done my whole life. This obviously gives me a little more freedom to do some more stuff like that, but I drive the same car I've had since I've been on the PGA Tour.
"I've had a car for four and a half years and it's got 24,000 miles on it. Why do I need a new car?
"I've got another little boy on the way here in a month. My life is about to change drastically, not because of this money, but because I'm going to have two kids for the first time in my life.
"That is my biggest thing in my life is to make sure I'm a good father and a good dad to those kids."
McIlroy was certainly not begrudging Snedeker his fortune, even though there was an argument to be had about a system which did not fully reward him for winning the second and third legs of the play-offs.
The points were reset for the final tournament, meaning that any of the top five on the standings were certain to take the £6million bonus by winning in Atlanta. Snedeker was fifth.
Now comes his cup debut - and with it the opportunity to give a further £125,000 to charitable causes. Each of the American team receives that under an agreement worked out after the row in 1999 when some felt they should be paid to play in the match.
