Toffees sorry over crest process
Everton have bowed to massive fan pressure and apologised for changing the club's crest without widespread consultation.
A huge campaign on social media sprang up after details of the revised crest, which significantly removed the club's motto Nil Satis Nisi Optimum (Nothing but the best), were revealed over the weekend.
And while it is too late to change for next season, the club have pledged to consult far more widely with fans in order to gain majority approval for the re-design in the 2014-15 season after the opinion of only a small number was sought originally.
"It has been a full-on weekend for many Evertonians and undeniably you have spoken to us loudly and clearly. We have listened," said an Everton statement to supporters.
"We are sorry. It is clear that you wanted to be involved in the selection of our new club crest.
"We regret we didn't ask every Evertonian about something that matters so much to every one of you.
"We remain firm in the belief that our crest should be modernised - not a unique or unprecedented situation and one we know our fans would accept and embrace."
Chief executive Robert Elstone has pledged to pull together a larger group from the fanbase to consult on the next redesign in a year's time.
"Our chairman (Bill Kenwright) had demanded widespread consultation and we stopped short of that," he said.
"We talked to our Fans' Forum, our commercial partners and our experienced staff around the club. That was not enough.
"We want to put this right. Whilst the time-constraints of kit suppliers in particular present challenges, which inevitably means the version released on Saturday will be in operation for the 2013/14 season, we are determined to give our fans a greater say in how we represent the club on our jerseys, at Goodison Park and across media around the world.
"In advance of the 2014/15 campaign Evertonians from all sections of the fanbase will be pulled together in a fully transparent way.
"This group will conduct an in-depth review of all aspects of past and present club crests.
"The panel will then develop ideas and put forward suggestions to you (fans). Evertonians will make the final decision."