Young eyes overseas growth
Thaddeus Young is keen to see the NBA grow overseas ahead of Philadelphia 76ers' clash with Oklahoma in Manchester.
And Young will be doing all he can to help promote it in Tuesday night's pre-season clash with the Oklahoma City Thunder in Manchester.
The match at the Phones 4u Arena will be the first between two NBA sides ever to be held in Manchester.
And there will be more live NBA action in the United Kingdom in January, when the O2 Arena will host the Brooklyn Nets' encounter with the Atlanta Hawks - the London venue's fourth regular-season game in as many years.
NBA commissioner David Stern has floated the idea of European franchises as the push to globalise the brand continues.
And while well aware that basketball still has a long way to go before it can rival football's status in the UK, Young is eager to make his own contribution to the momentum.
"I just want to give them (the UK audience) lots of dunks, lots of excitement in the game, and basically a great show," Young said, looking ahead to the contest.
"We're entertainers, just like soccer players are. We know soccer is the biggest thing over here, but we definitely want to go out there and show that basketball is also huge.
"I have a few friends who play basketball over here in England and that is all they talk about - 'the soccer game was so intense'.
"So hopefully we can get basketball games just as intense here, continue to do this each and every year coming over, and then hopefully, one day, we could have NBA England or a whole system in Europe."
Thunder forward Kevin Durant played at the arena in Manchester last July as part of the United States team that defeated Great Britain 118-78 in the build-up to the London Olympics.
Asked how he felt about his return, Durant, who helped the US claim gold at the London Games, said: "It's great being back in this arena.
"We played here last summer and walking in here has brought back a lot of memories for me.
"I'm excited I'm back and I know the fans will come out and support us."
The Thunder are expected to beat the 76ers, who have a gutted roster - indeed, there have been suggestions that it has been stripped down so far that the team may actually be 'tanking' in the hope of a better draft pick next year.
But Young said: "We are not trying to tank. We are trying to win as many games as possible and potentially get back to the play-offs."
The 2013-14 NBA season starts later this month, with the 76ers' first match being against the Miami Heat, the defending champions.