We are EE, and we operate three brands in the UK: Orange, T-Mobile and EE. Our ultimate shareholders are two of the world's leading telecommunications companies: France Telecom SA and Deutsche Telecom AG.When we refer to our 'Group Companies' we mean the companies of the Orange Group, the companies of the T-Mobile Group, the companies in which France Telecom SA have at least a 50% shareholding and the companies in which Deutsche Telekom AG have at least a 50% shareholding. Everything Everywhere Limited is the controller of your personal data and is registered as a data controller with the Information Commissioner's Office with registration number Z7510687 (http://www.ico.gov.uk).

Your personal information is any information that identifies you as an individual or is capable of doing so. We collect your personal information such as:

1. your full name
2. your gender
3. your date of birth or age
4. your delivery and/or your billing address including postcodes
5. your telephone number
6. your email
7. your debit or credit card details
8. your banking information
9. information on add-on products and services purchased by you
10. your preferences and interests both when you tell us what they are or when we deduce them from what we know about you
11. your demographic information (which we may acquire from third parties)
12. the channel you chose to purchase your device or sign up to our services
13. how you use our products and services. This may include your traffic data such as the phone numbers that you call and send messages to (and the phone numbers that you receive calls and messages from) and the date, time, duration and cost of your communications including your phone location at the time these communications are made and the types of websites that you visit, your spend, your device details, your phone usage (including voice, messaging, web/ WAP use, application use), your purchasing habits, your location, your searching and browsing history on our websites (including the date, time and duration of your internet session) and your preferences.
14. your amount of data usage (MBs used)
15. roaming information (the country you are in and the network used when making communications)
16. your internet protocol (IP) address which we collect when you visit our website; we will allocate an IP address to your device when your connect to the internet using our phone network and/or broadband services
17. your device details
18. your communications with us
19. your account information such as your billing history, the services you use and anything else relating to your account
20. any information to help you decide which of our products and services would suit you best

1. checking details on application for credit and credit related or other facilities
2. managing credit and credit-related accounts or facilities
3. recovering debt
4. checking details on proposals and claims for all types of insurance
5. checking details of job applications and employees

We use your personal information for the following purposes:

1. to make credit decisions about you
2. to confirm that your orders have been received and to process them, to validate you as a registered customer when using our services and calling our customer services
3. for providing the relevant products and services to you, for administration of your account with us and customer services, and for billing purposes
4. to tell you about functionality changes to our website, changes to our services or changes to our terms and conditions, to remind you about your customer benefits, and to advise you regarding the use of our services
5. to help us develop our offers, products and services and the layout of our website to ensure that our services are as useful and enjoyable as possible
6. for our internal purposes such as management, research, analytics, corporate reporting, credit scoring and to improve business efficiencies
7. to contact you to invite you to form part of our consumer panel or research groups about our products and services or third-party products and services
8. for segmentation of our customer base, marketing of our products and services and to understand and keep you informed about what is the best package for you according to your use of our services
9. to provide you with the best customer experience we can
10. to ensure security for you and our staff, and help maintain service quality (calls to our customer services may be monitored and/or recorded for quality and training purposes)
11. to check that your home or office or other location is covered by our network and to optimise your network coverage and our network
12. to prevent and detect criminal activity, fraud and misuse of or damage to our services or networks and to prosecute those responsible, to defend our rights or property or to protect the rights and interests of our customers and users
13. to comply with applicable laws, regulations, court orders, government and law enforcement agencies' requests, to operate our systems properly or to protect ourselves or our users and customers or to solve any customer disputes
14. for the management of traffic, your personal information may also be used for tracing nuisance or malicious calls and for emergency services
15. to send you newsletters. You can opt out of receiving our newsletters by email by clicking on the 'unsubscribe' link provided in the email
16. to provide aggregated statistics about our sales, customers, traffic patterns to third parties, but these statistics will not include any information that is likely to identify you

1. to carry out research and analysis and monitor customer use of our network and products and services on an anonymous or personalised basis to identify general consumer trends and to understand better our customers' behaviours and partner with other businesses to create new services and to develop interesting and relevant products and services for our customers, as well as personalise the products and services we offer you. We may use information about your location for research and analytics purposes but we will only retain this information in an anonymised form to ensure that you cannot be identified as an individual.
2. to market and advertise our branded products and third party products and services that may be of interest to you including third party offers, promotions, advertisements, competitions or commercial communications by telephone (mobile and landline when available), post, fax, electronic messaging (including SMS and MMS), email or online or via any other interactive media. To do so, we may use the services of our trusted business partners. We may also use information about your location as a factor in deciding which mobile ads to serve to you
3. to provide you with online personalised services and targeted advertising including through the use of cookies when you visit our websites

We may share your personal information with:

1. our Group Companies and their agents and sub-contractors
2. our service providers involved in providing the services to you including the provision, distribution, delivery and marketing of our products and services, advertising and mobile wallet services. These service providers have to follow our express instructions in respect of the use of your personal information and they must comply with appropriate security measures to protect your personal information. We may transfer your personal information to countries outside of the European Economic Area (the EEA, i.e. the 27 European Union Member States, as well as Iceland, Norway and Liechtenstein) which do not always provide the same level of data protection as the UK, for the purposes of providing you with Our Services. If we do make such a transfer, we will put a contract in place with our service providers including security obligations on them to ensure that your personal information is protected in accordance with UK standards
3. credit reference agencies
4. fraud prevention agencies
5. debt collection agencies
6. insurance providers if you have purchased an insurance policy through us
7. law enforcement agencies, regulators, courts and public authorities
8. emergency services
9. our trusted business partners for research purposes, to identify and understand general consumer trends and to understand better our customers
10. prospective or actual purchasers, sellers or partners and their advisers if we decide to sell, buy, merge or otherwise re-organise our business

1. Value the personal information entrusted to us and make sure we respect that trust
2. Go further than just the letter of the law when it comes to handling personal information, and adopt good practice standards
3. Consider and address the privacy risks first when we are planning to use or hold personal information in new ways, such as when introducing new systems
4. Be open with individuals about how we use their information and who we give it to
5. Make it easy for individuals to access and correct their personal information
6. Keep personal information to the minimum necessary and delete it when we no longer need it
7. Have effective safeguards in place to make sure personal information is kept securely and does not fall into the wrong hands
8. Provide training to staff who handle personal information and treat it as a disciplinary matter if they misuse or don't look after personal information properly
9. Put appropriate financial and human resources into looking after personal information to make sure we can live up to our promises
10. Regularly check that we are living up to our promises and report on how we are doing